Home Beauty Chanel Rouge Allure Velvet Le Lion de Chanel Spring 2021

Chanel Rouge Allure Velvet Le Lion de Chanel Spring 2021

by Tavia

Hello lovelies!

For Spring 2021 Chanel repeats the lion image, one of the trademark symbols of the brand and introduces Rouge Allure Velvet Le Lion in a new look that is desirable and worth collecting.

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U.S. / UK Launch Date – January 2021 SELFRIDGES (international shipping) | FeelUnique, SEPHORA, Nordstrom, SAKS, Harrods, John Lewis, Hudson’s Bay


Chanel Rouge Allure Velvet Le Lion de Chanel Spring 2021

The limited edition version of the Rouge Allure Velvet Le Lion de Chanel stands out thanks to the gold-gold lip cap engraved with a lion, an animal loved by Gabrielle Chanel. As the 5th constellation in the zodiac, this animal has become her guardian since the day she was born: August 19, 1883.

Passionate and fascinated by the spiritual element, Gabrielle Chanel honors the lion more than a symbol. The lion quickly becomes a lucky believer, a guardian, a subject full of closeness to her. This animal also became a highlight of Gabrielle Chanel’s creations. Just like the lion who left an indelible mark, the Rouge Allure Velvet lipstick creates an unforgettable attraction.

RELATED: Chanel Fleurs de Printemps Spring 2021 Collection

ROUGE ALLURE VELVET LE LION DE CHANEL includes 8 velvet-smooth tones, 8 personality colors with radiant effect. Each color tone represents a side of the lion’s personality: passion, daring, instinct and courage.


  • #57 Rouge Feu (existing shade)
  • #58 Rouge Vie (existing shade)
  • #227 Beige Rugissant (New Shade)
  • #237 Beige Ardent (New Shade)
  • #247 Rouge Impulsive (New Shade)
  • #257 Rouge Triomphial (New Shade)
  • #267 Rouge Audacieux (New Shade)
  • #277 Rouge Fauve (New Shade)

There will also be available a Chanel Rouge Allure Velvet Le Lion set which includes 3 iconic red lipstick shades.

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Maria December 11, 2020 - 5:19 pm

Will you be doing any swatches for the lipsticks? There’s still very few info about these lipsticks and my local Bloomingdale’s Chanel counter has no idea about the launch…

Tavia December 12, 2020 - 9:28 pm

I re-posted swatches of all these lipsticks on Instagram. Pls send me a DM via Instagram and I’ll send you the swatches. 🙂 There are Chanel SA assistants who have shared all the shades already. 🙂


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