Beauty community may come as a whole when we share our passion for makeup but when you look more closely, the U.S. beauty market is completely different compared to Europe or especially Asia. Today I’m going to talk about Differences between U.S. and European Beauty Markets because this is a starting point in Getting to Know your Audience. Knowing these differences is important because you need to know the preferences of your targeted audience, which will later impact your revenue. You need to know the audience you are targeting, their preference and shopping habits so you can provide the best content and built a strategy for your business.
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