Home Beauty Review: Max Factor Lipfinity Lip Colour in Vivacious – Photos + Swatches

Review: Max Factor Lipfinity Lip Colour in Vivacious – Photos + Swatches

by Tavia

Hello Beauties!

I’m going to start my Max Factor Lipfinity Lip Colour series with the review of Vivacious 040. I have to agree with the make-up artists when they say that the perfect lip colour doesn’t mean constant touch-ups. I keep a lipstick or a lipgloss in my purse just in case, but I don’t like to retouch my lip color.


Max Factor guarantees a gorgeous lasting lip color up to 12 hours.

What it claims to be

“A smart 2-step application that creates catwalk long lasting color then finish the effect with a moisturising gloss top coat. Now with 24 high-fashion shades to choose from and a sleek new look, the best kept backstage beauty secret from Max Factor is officially out!

Vivacious is a vibrant plum color, similar with the Luminous Petal Colour&Gloss. It’s really food proof (I’ve tested it), kiss proof ( I didn’t test it) and party proof. They say it lasts up to 12 hours on your lips but after 8 hours I had to remove the color cause I don’t like to go to sleep with my makeup on.


It’s a 2 steps product that will give you beautiful results if you follow the two steps correctly.

Step 1: Apply the color on your clean lips and  keep them apart for about 60 seconds or until they dry. The color base contains 2,3 ml of product.

Step 2: Apply clear moisturizing top coat for moisture and shine. Keep your look fresh by re-applying throughout the day as if it were a lip balm (it actually is).The lip balm contains 1,9 g of product.

Lipfinity Removal tips:

This is a product that will stick on your lips for hours, even if you eat, drink or kiss so if you want to remove it at the end of the day you will need to pay extra attention to your lips. I can see that it’s a lip proof product, resistant to transfer and you will need an oil-based make-up removal. When I tested the swatches on my hand, they were visible until the next day so you will have no problem with the durability.

First Step: The color base


Vivacious – after the first step (color base)

The texture is soft, glides on the lips easily making the soft and moisturized. Within seconds the color will sink into the lips making it resistant for hours. It will also have a mattifying effect so the second step is necessary, otherwise your lips will look dry and lines will appear. The color is lovely and it will look gorgeous on any girl, no matter the skin tone.

Second Step: Moisturizing Top Coat


Vivacious – after the second step (top coat)

I totally adore the look after the second step. The moisturizing top coat really did a great job: the lips look moisturized and shiny, glowing and full of color. The product didn’t clumped between my lips and I didn’t noticed any lines. My lips looked fuller and had that water shine effect.

8 Hours later


After a whole day here is the result! The color is still there, but needs a little bit of retouch. I have to admit I didn’t used any lip color before that will last so many hours on my lips, after I’ve taken 2 meals during the day and without any re-applying. It’s true that lips are not shiny anymore (for this case you need to keep the lip balm close to you) but they didn’t felt dry and they don’t look anesthetic.

The product is available online also at £10.99 which is a very good price considering its long lasting effect.

Let me know what you think about this review in the comments bellow.

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itzy September 9, 2011 - 10:01 am

thanks a lot, i’m always trying to find this kind of reviews with the actually product beig use. I’m glad’s working because i was planning to buy it tomorrow. Thanks again 🙂

Maria August 9, 2015 - 7:43 pm

Dear Can you please suggest a product for removing this lipgloss.
I have tried this on a store and it cannot get removed from my lips… I have tried an oil based remover as they suggested with no luck.

Thanks for any help

Tavia August 9, 2015 - 7:51 pm

Hi Maria! For me an oil based remover has really worked and I could always count on Clinique Take the Day Off Makeup Remover. I don’t know if you tried this but for me is the best so far. 🙂

Maria August 9, 2015 - 10:03 pm

Thank u very much for your promt reply! I didn’t try this one. I will now!
Thanks a lot!


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