Home Beauty L.O.V. Summer 2017 Makeup Collection

L.O.V. Summer 2017 Makeup Collection

by Tavia

Hello beauties!

L.O.V. Summer 2017 Makeup Collection is incredible! You just have to take a look at the new L.O.V. makeup products and let me know what you think! I couldn’t help noticing the striking resemblance between L.O.V. Magnetic Loose Eyeshadow and MAC Spellbinder Shadows (review). I don’t know anything about the quality of these new ones by the packaging imitation is just…uh! They are described to behave just like the famous MAC Spellbinder Shadows?! The texture always moves back into its original design so sounds like we found our dupe. If you haven’t got the chance to shop the limited edition MAC Spellbinders then you surely must take a look at L.O.V. Summer 2017 Makeup Collection.

Sensuality meets upon perfection, passion upon precision, seductive textures upon smart details! Inspired by women for women, L.O.V presents its new must-haves. The update of the L.O.V Collection inspires with innovative formulas, exciting shades and iridescent statement look. Feel the color!


International Launch Date – July 2017

L.O.V. Summer 2017 Makeup Collection

Eyetraction Magnetic Loose Eyeshadow – New & Permanent

Revolutionary eyeshadow: A loose and at the same time velvety soft texture, which is kept together magnetically. For perfectly staged eye make-up: Applied with a dry applicator, the velvety soft texture creates an expressive metallic effect – applied with a moist applicator, it has a unique foil effect. Irresistible power of attraction: The texture always moves back into its original design. The eyeshadow can also be applied on the lips using a moist brush for a unique metallic effect, which can be further intensified with a touch of lipgloss.


  • 500 MESMEReyes
  • 510 METALfusion
  • 520 METALight
  • 530 Magnetize Me
  • 540 MagnetEYES
  • 550 Positive Attraction
  • 570 Cosmic Gravity
  • 580 MAGNIfic
  • 590 Magnetic Moondust

Unexpected Eyeshadow – New Shade

  • 231 Ballet Dream – soft iridescent cream shade

Sophisticated Eyeshadow – New Shade

  • 430 Athena Scent – shimmering bronze tone

The Glacious Long Lasting Stylo Eyeshadow

Creamy eyeshadow in a pen-shape with a high concentration of pearl pigments. Light cooling effect upon application and maximum wearing comfort.

  • 960 Lust Of Quartz – warm copper (New)
  • 970 Graphite Whisper – cool stone grey (New)

Loviconyx Eyeshadow & Contouring Palette

Intensive color release and long wear. Luxurious, creamy formula. Five new, perfectly aligned and glamorous shades of nature: from dark moss to sand to deep brown.

  • 830 A Garden Party With Kate

Eye Pencil – 12H Long-Wear

Automatic pencil with an instant and intensive color release – which lasts up to 12 hours. Silky, light formula that is easy to apply.

  • 241 Lazuli Imperial – matte petrol
  • 261 Graceful Jade – shimmering jade

Eyeliner Pen – 18H Long-Wear

Guarantees a smooth and accurate line thanks to its particularly soft felt-tip. Texture with pampering aloe vera. Long-lasting effect – lasts up to 18 hours.

  • 100 Black Freedom

Royaliner Eyeliner Pen – New

Elegance meets upon high performance. Incredibly easy handling thanks to the innovative brush-tip.

  • 110 Grey Allure – seductive grey
  • 120 Brown Elegance – elegant brown

Long Lasting Nail Lacquer

The nail polish formula with an innovative polymer technology ensures an intensive and high-shine color finish without chipping –
for up to seven days. Perfection with just one application: The high-performance brush guarantees a simple, smooth application and intensive coverage with just two coats of nail polish.

  • 101 Magnifying Melon – soft melon
  • 131 Tangerine Treasure – fiery tangerine
  • 261 Iconic Indigo – seductive indigo

Liquid Matte Lipstick – New

Innovative mousse texture, which unites intensive color with a semi-matte finish. Long-lasting formula with cottonseed oil for smooth, supple lips. Ten expressive shades with an elegant, matte product design.

  • 700 Daring Confession
  • 710 Secret Obsession
  • 720 FATALnude
  • 730 Confession
  • 740 Fiery Envy
  • 750 Excessive
  • 760 Provocative Confidence
  • 770 Extrovert
  • 780 Bold Attitude
  • 790 Dark Revenge

Caring Volume Gloss

An elegant, glossy finish and gentle care in one. Weightless, light texture with nourishing tsubaki oil and vitamin E.

  • 131 Dusty Pink – rose
  • 181 Sensual Cerise – berry

Color & Care Lipstick

Intensive, long-lasting colors. Enriched with kendi oil and Hyaluronic FILLING SPHERES.

  • 503 Miriam‘s Rosewood – delicate rosewood
  • 542 Cindy‘s Dark Berry – dark berry

Color & Care Lip Pencil

For perfectly defined lip contours – long-lasting and smudge-proof. Prevents lipstick color from feathering

  • 542 100% Cindy – dark berry

Healthy Glow Blush

Soft color and a naturally fresh look for the contours of the face. Unique texture with moisturizing hyaluron.

  • 041 Radiant Rosewood
  • 061 Graceful Rose

HD Matte Bronzer – New

Weightless bronzing powder with moisturizing hyaluron. Elegant HD matte finish without a shimmer effect. A new intensive shade for a sun-kissed complexion.

  • 030 L.O.V your tan

Highlighting Drops

Valuable highlighter fluid for an instantly radiant complexion. Accurate dosage and application thanks to the handy pipette. Versatile use – as an all-over highlighter to emphasize specific areas or mixed with liquid foundation for an extra-portion of glow.

  • 010 Moonlight Dream
  • 020 Sunlight Glow

Enjoy more photos…

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genevieve July 31, 2017 - 8:28 am

I have never heard of this brand before, but their collection looks stunning.

Tavia July 31, 2017 - 8:30 pm

Is a new brand, released last year. I did try a couple of products from them and I was satisfied. It’s the luxury version of Catrice or Essence cosmetics. 🙂


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