Bobbi Brown announced recently that Kate Upton, 21-year-old model and actress will be the brand’s new celebrity face starting this summer. Bobbi Brown Cosmetics will continue to collaborate with actress Katie Holmes which appeared in the campaigns since 2012 while Upton’s first campaign will be released in July 2014.
You know, what’s cool about Bobbi is that a lot of campaigns make you feel like makeup is everything, but she really emphasizes that it’s about you and your personal beauty, so it feels like a good fit. – said Kate
Kate came to the shoot without a stitch of makeup; she is the girl next door, really fresh and the epitome of all-American. She not only represents beauty—although I think all women are beautiful—but she has incredibly good energy. She is happy, she is strong, she is smart, she is open, and she is really versatile. She’s starting to act, she’s a model; she speaks eloquently about confidence and self-esteem, which is really important to me. I think she’ll be a great [role model] for young girls to look up to. – said Bobbi Brown