Estee Lauder enlarges its Double Wear makeup collection with the new and improved Double Wear Stay-In-Place Eye Pencil. The formula remains the same while the new addition is the water-resistant claim along with an improved silicone smudge tip and an updated collection of shades.
NEW Double Wear Stay-in-Place Eye Pencil’s exceptionally creamy formula sets in quickly to provide an intense high coverage, color-true wear. Easy to apply, the luxurious formula goes on in one smooth stroke with no tugging or skipping and practically melts into your skin. Worry-free and long-wearing, this water-resistant eye pencil is easy to smudge, blend and apply thanks to a combination of unique technologies and carefully selected ingredients.
U.S. Launch Date – Now at Estee Lauder counters, Nordstrom and online @esteelauder.com
Estee Lauder NEW Double Wear Stay-In-Place Eye Pencils Spring 2015
Estee Lauder Double Wear Stay-In-Place Eye Pencil – New – $23.00
- The long-wear structure of the formula helps hold pigments in place and provides smooth glide for comfortable application and wear on the skin.
- Specially incorporated into the formula, Color Brilliance Pigments are pigments in their purest color and intensity along with rich, bright luxurious pearls to provide intense, saturated color and extreme brilliance.
- Formulated with Vitamin E and Jojoba Oil, the formula helps cushion and protect skin, and delivers a gentle application and wear.
From a perfect line to a smudgy smoky eye, NEW Double Wear Stay-in-Place Eye Pencils make transforming from a day look to night look easy with an updated selection of shades. The new lineup includes 12 continuous and 4 limited life rich, jewel-toned shades consisting of mattes and shimmers. Each beautifully long-wearing eye pencil is sharpenable and includes an improved silicone smudge tip for easy smudging and blending. Specially designed to work with the quick-setting formula, the beveled shape of the smudger contours to the natural shape of your eye and allows for easy blending.