YSL Beauty presents the new Vinyl Couture Mascara, a breakthrough product in shiny colors resulting from a high concentration of lacquer pigments and translucent liquid base. By launching Vinyl Couture Mascara line, YSL targets a younger audience, while keeping the luxury quotient high.
U.S. & Spain Launch Date – 1 May 2016
UK & Germany Launch Date – 3 May 2016
France Launch Date – 9 May 2016
Italy Launch Date – 15 May 2016
YSL Vinyl Couture Mascara – New – $37.00 / €33.00
There will be nine shades available, including two sparkling top coats. Corresponding the new Vinyl Couture Mascara the brand will launch also a new eyeliner collection. We should expect a smooth texture which gives volume, length and curve to lashes but also an intense color.
The packaging is also a revolutionary one, being the first rectangular packaging for a mascara, which can easily make you think of lip glosses instead.
The formula is composed of four different biomimetic oils: Argan Oil, Carthame Oil, Sweet Almond Oil and Castor Oil.
I’m definitely intrigued by these colors and I can’t wait to see the products up close, as I have my eyes (or my lashes 🙂 ) on that intense pink shade.