This week Shiseido revealed Ever Bloom, its new feminine fragrance that is scheduled to be launched in Europe in early fall. So far I like everything about this fragrance from its pink bottle which expresses femininity to its floral notes, so I’m happy to know I’m among the lucky countries where this edition will hit counters this year. The new Shiseido Ever Bloom took perfumer Aurelien Guichard more than two years and over 2.000 different versions to reach perfections and it’s described as a modern scent. Chosen to represent Shiseido Ever Bloom ad campaign with the slogan “Because the beauty is already in you” was the German model Tess Hellfeuer.
Europe Launch Date (Except France) – September 2015
Dubai, Qatar and Lebanon – August 2015
U.S. | Asia | France Launch Date – 2016
Honestly, the curved pink glass flacon has a great impact on my decision of purchasing this products as soon as it hits counters as it expresses so much femininity, sweetness and innocence, not to mention that I adore pink perfume bottles.
- Top Notes: Lotus, Jasmine, Bulgarian rose
- Heart Notes: Orange blossom, Gardenia, Sylkolide
- Base Notes: Hinoki wood, Musk
Shiseido Ever Bloom Eau de Parfum will be sold in 50 ml / 1.7 fl oz bottles retailing for €59.00, 90 ml / 3.0 fl oz for €79.00 and as a special edition as 30 ml EDP for €39.00 only for Russian travel retail shops.
Joining Shiseido Ever Bloom Fragrance Collection will be a body cream, body lotion, shower gel and a 20 ml Parfum Extrait Absolu which will be launched later on.
Enjoy more photos…