Estee Lauder introduces Pleasures Florals, a new fragrance for women released as a limited edition for spring 2015.Twenty years after the launch of its namesake, pleasures, a sheer, uplifting bouquet of lily, peony and jasmine, the original eau de parfum and the family of scents it has inspired continue to capture the imagination of women around the world.
U.S. Launch Date – beginning February 2015 at all Estee Lauder counters and online @esteelauder.com
Estee Lauder Pleasures Florals fragrance will be available as 1.7 oz / 50 ml for $62.00 and 3.4 oz / 100 ml for $85.00.
In this new expression, the fragrance opens with Naartjie mandarin—a tangy sparkle of citrus– — complimented by the juicy pulp of orange, capturing the scent of fruit that’s been warmed by sun and freshly picked from the tree. Delicate tagete blossoms balance the brightness of citrus with a crisp green aroma.
Uplifting honeysuckle, dewy water lily and jasmine combine in a playful way to form the heart of the fragrance. Two varietals of jasmine, the deeply dreamy and smooth jasmine sambac and the velvety petals of jasmine grandiflorum, add an unabashed and joyful femininity.
The final impression of pleasures Florals is a creamy mix of warm cedarwood, creamy Ambrox that’s reminiscent of blonde wood, and delicate musk. Simple but sophisticated, bold but still graceful, animated and urbane, pleasures Florals is the ultimate expression of a modern bouquet.