The biggest eyeliner launch even is happening this summer and comes from Benefit which presents its new They’re Real Push-Up Liner, a revolutionary eyeliner that took 5 years of research to finally be launched at its perfection. Benefit will also launch 2 complementary products like They’re Real Remover and They’re Real Mascara.
U.S. Launch Date – 27 June 2014 at Sephora and all Benefit counters
U.K. Launch Date – late June 2014 at Sephora
Benefit They’re Real Push-Up Liner – New – $24.00 / £18.50
This liner was designed so everyone from beginner to professional can use it and create a beautiful classic eye line, or cat eye, thick or thin depending on your desire. I don’t know about you but I’m already intrigued about this product as lining my eyes have always been a challenge for me and I’m sure it’s for lost of you out there. Benefit promises this is the easiest eyeliner that any girl can use as they’ve have paid attention to every detail and worked with the best laboratories.
It’s an innovating product because of its gel formula that’s a true mat black, long-lasting and waterproof. This gel in a pen promises to glide on the lid from one corner to another while its AccuFlex tip creates wings in one stroke.
I’m pretty sure we’ll be soon seeing this type of liner being launched by other brands as well but remember that Benefit was here first.
Benefit They’re Real Remover – New – $18.00 for 50 ml/ 1.7 fl oz
This is a new strip-down waterproof eye makeup remover that will help you easily remove the They’re Real Push-Up Liner which also has a waterproof formula.
Benefit They’re Real Mascara – New
Enjoy more photos…