Katy Perry launches next month her third fragrance named Killer Queen which was realized in cooperation with Coty. The source states that Freddie Mercury’s classic rock song was the inspiration source for this fragrance’s name.
“Killer Queen has been in my vocabulary since I was 15, because of the song ‘Killer Queen’ by Queen,” said Perry. “Freddie Mercury painted the lyrics of this woman who I wanted to be. She seemed very powerful, and she captivated a room when she walked in. I named my company Killer Queen after those lyrics. I feel like, after all this time, it was appropriate to use that name in association with something I did. I feel like I’m falling, finally, into that woman Freddie painted.”
“This is how I view my career: not as a ticking bomb,” said Perry. “A lot of people do things out of fear. A lot of people make choices [based on thinking] they won’t have a career in five years. I know where I am, I know what I do is worth something and does not have an expiration date on it. I’m not making choices — in any capacity of my life, with any kind of endorsement, with any kind of product — out of fear.”
International Launch Date – August 2013 in about 3.000 U.S. department and specialty store doors.
International Launch Date – August 2013 in about 20.000 shops and in more than 50 countries.
More info right after the jump.