The famous singer Beyonce Knowles will launch a new fragrance for women called Heat Rush. Not even one year passed since she launched her first perfume Heat, a very sexy scent, who entered in the top 10 of overall women’s fragrances at launch.
Heat Rush is intended to be more of a daytime fragrance, young and fresh. The new fragrance will have a higher appeal to women between 18 to 24 years old, but Coty Beauty expects that even younger and older women from 15 to 35 will buy the fragrance.
Official Launch Date – February 2011