Heiress Daphne Guinness will be the image of NARS makeup collection for fall 2010. Her friendship with Francois Nars goes way back and as we can see he decided to have a second collaboration with her after his 15×15 photography project from last fall.
In an exclusive interview for wwd Francois describes Dahpne:
“I love Daphne — she has incredible style,”. “She fits the image of the brand so well. She’s very creative and elegant and is a chameleon. And she really loves makeup — the whole process of it. Any makeup artist dreams of having someone like that as a muse.”
Online on nars.com on 15 July 2010
In the shops in August 2010
“The eye shadow shade named for Guinness is a rich, royal purple. “When I started thinking about colors that meant Daphne to me, purple felt right — and when I tried it on her at the shoot, I immediately knew it needed to be named for her,” said Nars. Guinness wears it in the campaign along with Mangrove, a new eye shadow in an yellow-green hue; Douceur blush, a soft pink-brown, and Rouge Basque Lipstick, a “quintessential red” inspired by the French Basque region. The eye shadows will each retail for $23, the lipstick for $24 and the blush for $26. “Daphne’s like a painting in this image,” said Nars, who used a set of mirrors to reflect Guinness’ image from every angle. “Since Daphne was the inspiration for the campaign, I thought, ‘Why not have more of her?”
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Nars is planning to open a freestanding store in November 2010 and the new location could right next to Marc Jacobs’ Bleecker Street outpost. We will get to see products that will be sold exclusively in the shop such as palettes and maybe a nail polished named Bleecker Street. He is also thinking about selling DVDs of his favorite movies, maybe some accessories created by Marc Jacobs’ and two of his newest books that his been working at.
“They’re buying the makeup” is Francoise’s first book in which we will get to see makeovers of 64 real women while the other book will be about Tahiti, a place where he owns his own island.