Origins launches Smarty Plants CC SPF 2013 Skin Complexion Corrector, a smart approach to skincare that is clinically proven to color correct and brighten skin tone, hydrate skin while reducing the appearance of fine, dry lines and create a radiant complexion.
International Launch Date – August 2013 at Sephora, Macy’s and online @origins.com, @origins.co.uk
Keep reading to find out more!
Origins Smarty Plants CC SPF 20 – New – $35.00/ £28.00 for 1.4 fl oz/ 40 ml
- #01 Light to Medium
- #02 Medium to Deep
Smarty Plants™ features encapsulated actives that are released based on cues from skin and the environment. External triggers activate mechanisms that release targeted and personalized skincare benefits. This Intuitive Delivery System goes a step beyond multitasking – it is S.M.A.R.T. multitasking. The system features three distinct processes that selectively protect, perfect and correct skin.
System One – Protect
The first process is triggered by exposure to UV, ozone and pollution, neutralizing their skin-damaging effects. Going beyond an SPF, receptor sites on the surface of encapsulated key ingredients react and transform when exposed to specific environmental stressors. When the walls of the capsules rupture, they release age-fighting antioxidants from Green Tea to block free radicals and Vitamin C and E to help protect skin from pollution and ozone.
Algae is simultaneously released to convert oxidative stress from pollution into light hydration. The algae molecule completes free radicals – molecules that are missing an electron that lead to serious skin damage – and releases water that lightly moisturizes dry skin as a byproduct of the process. Smarty Plants™ turns environmental stress into hydration.
The skin-defensive ingredients in Smarty Plants™ represent the future of environmental protection. Whether you live in a cold or hot climate, in the heart of a bustling city or the serenity of the countryside, the S.M.A.R.T. formula intuitively protects skin from potential damage.
System Two – Perfect
The second process in Smarty Plants™ perfects skin’s surface texture with time-released encapsulated Salicylic Acid and Chestnut Extract. The smoothing ingredients are insulated inside a shell that gradually dissolves allowing skin to acclimatize over time without the potential side effects, gently creating a flawless-looking complexion.
System Three – Correct
Finally, the third process instantly color corrects blotchy uneven skin. Plant-coated mineral pigments are mechanically released through physical pressure and adjust to match a wide range of skin tones. The encapsulates release pigments in two intuitive shades, Light/Medium and Medium/Deep, creating seamless uniform skin that adjusts to match every skin tone.
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