OPI has announced a new collaboration for Spring 2013. After checking several famous names like Katy Perry (OPI & Katy Perry Spring 2011 Collection), Serena Williams (OPI & Serena Spring 2011 Duo Nail Polish), Kardashian sisters (OPI Kardashian Kolors Spring 2012 Collection) OPI will work with Mariah Carey for the new project which includes the release of two new Nail Polish Collections for Spring 2013.
The first nail polish collection features 8 colors each one retailing for $8.50 and will be released in January 2013, followed by the second collection later on.
U.S. Launch Date – January 2013 – First Collection of OPI & Mariah Carey
U.S. Launch Date – Spring 2013 – Second Collection of OPI & Mariah Carey
More information right after the jump.
OPI Products Inc. announced a collaboration today with multiple Grammy Award winning and multi-platinum selling recording artist Mariah Carey. A five-time Grammy Award winning global superstar with over 200 million records sold worldwide and 18 Billboard No. 1 singles (more than any solo artist in history), Carey will be the inspiration for a line of OPI limited edition nail lacquers that will launch January 2013.
“OPI is thrilled to work with Mariah, an industry icon who loves nails and considers lacquer one of her favorite accessories,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “With her magnetic personality both on and off the stage, Mariah serves as a great inspiration for beautiful, bold colors.”
“I really have always looked for celebrities for whom nails are very important, and it is not something you just Photoshop on a picture,” Suzi Weiss-Fischmann, also executive vice president of OPI, told WWD.