Max Factor introduces a new experience in foundation – Xperience Weightless Foundation SPF 10 – meaning women can achieve the flawless coverage they want but now with a surprisingly lightweight feel.
The new whipped formula has been created with high performing ingredients and natural jojoba extract for a truly indulgent lightweight feel. In addition, Xperience Weightless Foundation features a re-designed shade palette ensuring women can achieve the closest match to their natural skin tone. Traditionally women believed that to achieve a flawless finish with their foundation, they have to accept heavy feeling, powdery foundations. Now, with Xperience Weightless Foundation women can create the flawless look they want with a lighter, fresher feel.
Official Launch Date – October 2010 – in stores, Boots shops and local drugstores.
More information and photos right after the jump.
Launching in 6 shades the new colour palette has been meticulously modified following Max Factor global skin tone research. The foundation experts at Max Factor created the Reflectance Spectra – a measure of light reflecting across the skin – that
revealed more about women’s skin tones. Using this, combined with their understanding of women’s desired end look, Max Factor selected shades specifically matching British women’s skin tones to better meet their tonal needs. Based on yellow tones rather than pink, the Xperience palette has optimized hue variations which closely represent women’s skin tones.
Max Factor’s award winning make-up artist Caroline Barnes says: It’s so exciting that Max Factor has launched this new palette for Xperience. As a makeup artist, using yellow toned foundation neutralises redness and flatters most skin tones. What is more, it’s great to have a foundation that offers coverage yet feels lightweight on your skin.
The 6 shades available are:
- 40 Light Ivory
- 45 Raw Silk
- 50 Beige Linen
- 65 Sandlewood
- 80 Dark Gypsum
- 85 Deep Soapstone
Max Factor Xperience Weightless Foundation forms part of Max Factor’s brand new Xperience boutique; 3 exciting products including Xperience Sheer Glossbalm (6.99 £) and Xperience Volumising Mascara (10.99 £).
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