Max Factor introduces Lipfinity Lip Tint: the new lip-pen that delivers kiss-proof lip colour.
This Season’s high voltage lips look best in matte. Pat McGrath
Max Factor redraws the rules of lip colour with its latest launch – Lipfinity Lip Tint – an innovative new lip pen that features an expertly tipped applicator to draw, define and colour lips. Lipfinity Lip Tint delivers a fresh flash of matte colour, leaving behind a lightweight, barely-there feel.
Max Factor once again brings a prestige inspired product to mass market cosmetics – with this new lip pen-style beauty product. As Max Factor’s latest beauty innovation, it uses water-based colourings to add colour to lips instead of pigments, so it’s not as heavy as traditional lipsticks. This new lightweight water-based formula absorbs into the top layer of the lips rather than sitting on top, leaving lips flushed with a pop of matte colour that’s kiss and drink-proof.
November 2010 – in larger Boots and Superdrug stores
Follow me after the jump to find out more about this product.
Lipfinity Lip Tint’s fine applicator tip also lets you precisely sketch your desired lip shape – and the flat side of the applicator is used to colour the full lip. Max Factor’s Global Creative Design Director, Pat McGrath has selected ‘Berry Burst’ as her hero shade.
Pat says: This season’s high voltage lips look best in matte; Max Factor’s Lipfinity Lip Tint’s epitomise this catwalk look and give the lips a boost of colour that brighten the face and won’t transfer.
Lipfinity Lasting Lip Tint – 6.99£
Available in3 popping shades:
- Berry Burst
- Royal Plum
- Pink Princess
Max Factor celebrity make-up artist Caroline Barnes says: It’s the simplest way to paint on a pair of lips! And this season, deep fruity shades are bang on trend, so Lipfinity Lip Tint’s deep wine, plum and berry colours are bang on trend.
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