Make Up For Ever teams up with Sephora for a series of store-in-store concepts. Three new stores will be opened @Sephora locations in US ranging from 600 to 750 square feet and resembling a backstage environment.
All the stores will also have a separate entrance so you will know that’s a Make Up For Ever space once you see the different room design, environment and Make Up For Ever staff. Of course you can still cross to Sephora and be able to pay for you purchases in either space.
New Make Up For Ever & Sephora Stores Openings:
- 1 October 2010 – SoHo store
- 8 October 2010 – The Venetian Hotel – Las Vegas
- 15 October 2010 – South Coast Plaza in Costa Mesa – California
David Suliteanu, president and chief executive office of Sephora Americas said:
First, Make Up For Ever is one of our largest brand partners and is an exclusive brand partner. Second, we both feel that Make Up For Ever’s consumer brand recognition isn’t where it could be. And finally, Make Up For Ever has an amazing history and expertise in makeup artistry.
In the stores you will be able to create customized makeup designs thanks to interactive tools and face charts that are also included and you will get the result right into your mail box. For those interested in learning more about makeup there’s a good news because makeup lessons will be offered and hold in the stores and there will be also a special space dedicated to those to want to swatch and test the products.
Is there anyone living nearby to these new stores? 🙂