After 10 years of research and hard work L’Oréal Paris is proud to present their Youth Code Collection, an antiaging line containing four products meant to “crack the genetic code to younger-acting skin”.
GenActiv technology, is the secret to Youth Code, which has two key ingredients. There’s Biolysat (a lysate of bifidobacteria that is obtained by a fermentation process of Bifidus bacteria), which acts at the epidermis level and tells genes to act faster in the recovery process. Then there’s adenosine, a molecule that is found in skin cells that acts at the dermis level to produce collagen.
U.S. Launch Date – 15 November 2010
International Launch Date – January 2011
L’Oreal Youth Code Collection includes the following products:
- Day-night cream
- Face Serum
- Day Lotion with SPF 30
- Eye cream
After 4 weeks of continuous use, the products significantly diminish the signs of aging. Youth Code uses “the latest knowledge in gene science and the understanding of how genes express themselves” in a clinically proven topical skin care formula that acts against aging.