Lancome launches La Vie Est Belle L’Eau de Parfum Legere, a new version for a summer fragrance for all the fans of the La Vie Est Belle from 2012.
Once again, the aura of Julia Roberts illuminates the philosophy of happiness so dear to Lancôme. A radiant symbol of freedom, and a resplendent embodiment of femininity.
A meaningful manifesto for a new era, the world’s most beautiful smile is as radiant as ever for the new La vie est belle L’Eau de Parfum Légère, representing a new way to say Lancôme; celebrating the triumph of being over possessions or appearances, offering every woman the freedom to choose her own vision of happiness with the greatest of lightness and transparency.
U.S. Launch Date – now @hsn.com
International Launch Date – June 2013
Romania Launch Date – June 2013 at Sephora, Douglas, Marionnaud
Take a look after the jump to check out all the beautiful promo images and more details about the new summer fragrance.
At the heart of La vie est belle L’Eau de Parfum Légère lies a signature accord, Lancôme’s first tasty iris, as present as ever and yet somehow different, with its delicate new bottle where the brand new composition is awaiting to be discovered.
A king among irises, Iris Pallida boasts an incredibly refined and precious concrete, revealing its incomparable sophistication within this composition. It seems almost fragile at first, but soon grows in breadth to become ever more enveloping. This legendary flower encapsulates the sheer joy at the heart of La vie est belle L’Eau de Parfum and L’Eau de Parfum Légère, thus remaining loyal to its history – the myth of a messenger goddess bringing good tidings to the gods… These are the rhizomes of this very iris, which endow these fragrances with their dazzling scents.
Adding mouth-watering facets to this iris was a true feat of perfumery – the kind of challenge that redefines the rules of an age-old art. Olivier Polge, Anne Flipo and Dominique Ropion each brought their own complementary talents, resulting in a lengthy dialogue that spanned several years and over 5,000 trials in order to create this unexpected note, endowed with the utterly irresistible charm of a true paradox. A creation situated mid-way between shadow and light, carrying features of each of its creators: the distinguished creativity of Olivier Polge; the technical virtuosity of Dominique Ropion; the luminous femininity of Anne Flipo. And thus, the Maison Lancôme’s first ever tasty iris was born…
Lancome La Vie Est Belle L’Eau De Parfum Legere is available in:
- 30 ml/ 1 oz – $58.00/ 250.00 Lei
- 50 ml/ 1.7 oz – $78.00/ 356.00 Lei
- Top Notes: Black Currant, Pear
- Heart Notes: Jasmine, Iris
- Base Notes: White Musk, Praline, Vanilla
Enjoy more photos…