La Prairie announced the launching of its Cellular Swiss Crystal Ice Collection which is actually a duo featuring two new products based on discovery of ‘survivalist’ plants.
There are three key ingredients to the formula: purple saxifrage, soldanella alpina and Swiss snow algae. Each of them thrives and survives at the highest altitudes of the Swiss Alps, and they keep growing even through the snow and ice.
This inspired La Prairie’s research and development team to create the patent-pending Swiss Ice Crystal Complex, which transfers the survival skills of the plants into the skin, by making the skin cells more resilient, and more resistant to external and internal stressors: climate extremes, pollution, constant travel, lack of sleep, anxiety.
“When it comes to the development of new products for La Prairie, no cost is spared, no research left undone, no frontier is left unexplored in our quest for agelessness. Our clients pay a premium for the best in their skincare, and they expect the highest level of performance. We aim to exceed their expectations, and I am confident we have done so with the Cellular Swiss Ice Crystal duo.” – La Prairie Global Brand President Lynne Florio
International Launch Date – February 2014 at Sephora, Douglas and online @shoplaprairie.com
As a true lover of La Prairie products and a dedicated customer I can’t wait to see the products on the counters and read the first reviews. I’m tempted to give the Cellular Swiss Ice Crystal Cream a try and start saving money but I doubt this duo will arrive in my country so soon and I’m afraid the prices will be even higher here than other countries. Nonetheless I hope to be able to test this cream by the end of next year. 🙂
La Prairie Cellular Swiss Ice Crystal Cream – New – €260 for 50ml
This is a an oil-in-water gel-cream, a nourishing daily moisturizer with a formula that includes Tissue Guidance Matrix and two plant cell extracts based on stem cell technology to assist with skin renewal; hyaluronic acid; and light-reflecting agents.
La Prairie Cellular Swiss Ice Dry Oil – New – €260 for 30ml
This new Dry Oil promises to strengthen and fortify skin to prevent moisture loss and keep skin supple while it gives a non-oily, natural and healthy glow. It feels light on the skin and you can use it alone or in combination with your favorite moisturizer. This satin sleek dry oil has a weightless texture and it’s rapidly absorbed into the skin.
Enjoy more photos…