I have a fresh news for you directly from Estee Lauder about an event that took place earlier today.
The Estee Lauder brand announced today at New York that it has signed one of fashion’s rising runway and editorial stars as a new face of Estee Lauder for cosmetics and skincare. Model Joan Smalls, who hails from Puerto Rico, will join Estee Lauder roster of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley, Constance Jablonski and Liu Wen – and debut in its global advertising campaigns beginning Maybe 2011.
Joan is the third new model Estee Lauder has signed this year, following the singing of Constance Jablonski and Liu Wen in April. Joan is the first Estee Lauder model from Puerto Rico. Over the years, Estee Lauder models have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Kebede), France (Constance Jablonski) and China (Liu Wen).
“Joan’s smile, warmth and positive energy are perfect for the Estee Laude brand”, said Aerin Lauder, Senior Vice President, Creative Director, Estee Lauder. “She is a great addition to our global faces.”
“We are thrilled to introduce Joan to women around the world”, said Jane Hertzmark Hudis, Global Brand President, Estee Lauder. “She truly reflects Estee Lauder’s modern vision of global beauty.”
Joan made her debut in the world of high fashion in January 2010 when she was featured as the exclusive model for Ricardo Tisci’s Givenchy F/W 2010 Couture Show in Paris. Since then, she has quickly ascended to fashion’s top ranks by appearing on the runways in NY, Paris and Milan, for designers including Marc Jacobs, Prada, Gucci, Jil Sander, Derek Lam, Givenchy and Louis Vuitton.
Joan has also become a favorite of the top fashon photographers including Mario Testino, Steven Meisel, Patrick Demarchelier, Mikael Jansson, David Sims and Craig McDean. She has appeared in editorials in the American, French, German and Italian editions of Vogue, as well as in Interview and I.D. Magazine.
If you didn’t know
The Estee Lauder brand is the signature brand of The Estee Lauder Companies Inc., one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names. Estee Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin Labs, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach, Ojon and Smashbox.