Jennifer Lopez launches next month her new fragrance called JLove done in collaboration with Coty. The promo ad shot by Mario Testino reveals Jennifer wearing a white fur while the bottle was designed in clean lines to celebrate glamour and luxury while the bottle cap has a leopard print.
I asked myself, ‘Who am I and what do I encompass?’ My message has always been love, whether it’s my music or my movies or whatever. It’s such a big part of who I am. We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word. – said Jennifer Lopez for wwd.com
U.S. Launch Date – October 2013 exclusive to Kohl’s and its 1.155 doors.
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“With every fragrance [I do] it’s different,” said Lopez of the development process. “Sometimes I’ll have an idea and be all, ‘Oh, I love this, the way a plant in my backyard smells and how the woods smell, after it’s been raining,’ and I’ll give them those types of ideas. With this one, we created a scent that’s glamorous and kind of sexy at the same time.”
Jennifer Lopez JLove Fragrance will be available as 30 ml/ 1 0z Eau de Parfum for the price of $39.00 while the 50 ml/ 1.7 oz bottle will retail for $49.00. Here are the perfume’s notes:
- Top Notes: White Raspberry, Frozen Pineapple, Pink Grapefruit, Tangerine
- Middle Notes: Coconut Orchid, Water Lily, Tahitian Tiare
- Base Notes: Vanilla Sorbet, White Wood, Skin Musk
Jennifer also released this summer the Rio Glow Eau de Toilette which was released first in Brazil in June.