I can’t tell you how happy I’m to discover Hello Kitty 40th Anniversary Collection as it’s been a while since I haven’t seen any new beauty items from this brand. The entire collection is available now in a limited edition and exclusively at Sephora so I invite you to discover it right after the jump.
U.S. Launch Date – Now at Sephora and online @sephora.com
Hello Kitty 40th Anniversary Collection
Pop-Up Party Eyeshadow Palette – Limited Edition – $52.00
Celebrate the 40th anniversary of Hello Kitty by exploring this exciting collection of eye shades—ranging from vibrant brights to gorgeous neutrals to fun metallics. A satin ruby-colored bow of the beloved cartoon character pulls the palette open to reveal 20 various textures, including matte and shimmering shadows, which are named after some of Hello Kitty’s favorite things. Mix and match this variety of velvety-soft and beautifully blendable shades and let your eyes pop in a hundred different ways—plus, you’ll want to lift the lid for a special, Hello Kitty 3D pop-up surprise. 20 x 0.035 oz Eye shadows in Happy (matte plum purple), Playdate (matte gray), Dear Daniel (shimmery bright blue), Milk (satin white cream), Celebrate (satin maroon), Supercute (satin royal lavender), Friendship (satin pink vanilla), Kitty-Chan (satin navy blue with rose gold sparkle), Apple Pie (satin peachy-pink), Bow (satin rosy pink), 1974 (matte blue-gray), Kawaii (satin mermaid green), The Original (satin rich brown), Hot Cocoa (matte taupe), Bright (shimmery champagne), Three Apples (satin medium green), Anniversary (matte black with green sparkle), Cookie (satin grey silver), Mimmy (satin sunshine yellow), Chocolate Chip (satin sun-kissed beige)
An Apple a Day Trio Lip Balm Set – Limited Edition – $20.00
Bring intense color and kissable flavor to lips with these apple lip balms. Featuring three vibrant shades in hot pink, natural nude, and candy apple red, each lip balm is infused with extracts of lemon, strawberry, vanilla, apple, and coconut oil for intense hydration. Portable and covetable, a tiny mirror is tucked into each lip balm so that easy application is at your fingertips.
Hello Kitty Ruby Solid Perfume Cocktail Ring – Limited Edition – $29.00
This sweet-smelling statement ring features the beloved icon’s likeness in a fun, wearable form. In honor of Hello Kitty’s 40th Anniversary, the icon’s original bestselling fragrance makes a dazzling, ruby-encrusted comeback with a perfume that’s portable, wearable, and adorable. With a ruby gem that slides open to reveal a solid perfume of Hello Kitty’s best-selling original scent, its feminine, flirty fragrance is sweet and light with notes of green apple, Japanese fruits, a bouquet of rich florals, musk, and a hint of vanilla.
Kawaii Nail Set – Limited Edition – $39.00
Dress up your nails in endless looks while you celebrate the 40th anniversary of Hello Kitty with this keepsake tin that’s packed with nail essentials. Featuring everything you need to paint and decorate for a mani, this kit features dazzling Hello Kitty-shaped nail bling and an adorable array of decals, a nail stamper kit, accent nail appliqués—plus two polishes in Hello Kitty’s favorite shades of red and white.
The Red Bow Beauty Diaries – Limited Edition – $49.00
This collectible set offers 15 exclusive Hello Kitty color cosmetics and collectibles in one case. From lip glosses, to eye shadow sticks, liquid eyeliners, to a mini coin purse and a Hello Kitty figurine, this fun selection of trinkets is filled with all of Hello Kitty’s beauty secrets in one special place. Open the diary to reveal a special message from Hello Kitty herself as she gets ready for her party.
Ruby Compact Mirror – Limited Edition – $49.00
Touch up in style with this fun, limited mirror, featuring Hello Kitty’s iconic shape. Specially designed with nearly 300 hand-placed jewels, it adds a brilliant touch to your beauty routine. This two-sided compact has a regular mirror on one side and a three times magnification mirror on the other—making it a fun, flirty must-have addition for your purse.
Original Fragrance Ruby Roller Girl – Limited Edition – $26.00
Hello Kitty’s Original Fragrance Ruby Roller Girl is a flirty and sparkling scent encased in a ruby-encrusted rollerball perfume that shaped in Hello Kitty’s adorable likeness. This original, bestselling signature fragrance celebrates Hello Kitty’s 40th Anniversary, channeling Hello Kitty’s sweet, dynamic charm—embodied in notes of fruits and florals—that are sure to leave any woman smiling. The icon’s original best-selling fragrance makes a dazzling, ruby-encrusted revival in a feminine, iconic bottle with the best-selling original fragrance in a travel-friendly, rollerball shape that lets you feel like star wherever you go.
Milk Money Makeup Bag – Limited Edition – $32.00
Treasure the original iconic coin purse that started it all—now in a bigger size than ever before. Store coins, daily makeup essentials, or whatever you wish, in this classic coin purse that celebrates the beloved Hello Kitty.
Ruby Hand Held Mirror – Limited Edition – $195.00
Deck out your vanity in cushion-cut cuteness when you hold up this exclusive, ultraluxe mirror. Designed with nearly 2000 hand-placed jewels, this mirror adds a glamorous note to your beauty routine.
Enjoy more photos…