I just found out that Estee Lauder will launch the new Sumptuous Infinite Daring Length + Volume Mascara at the beginning of 2014. Featuring a multitude of gravity-defying fibers that take lashes far beyond tips, this luxurious and high-performing mascara works to deliver long, lush, limitless lashes for a beautifully defined and instantly alluring eye look.
This new mascara promises exaggerated volume and impact while its new brush provides lashes with immediate volume and lift. Fabulously visible, with an intense rich color pigment, lashes look long, lush and infinitely daring for up to 10 hours.
I own a couple of Estee Lauder mascaras and I really like how they work out my lashes so I’m pretty sure I will test the new Sumptuous Infinite Daring Length + Volume once it hits the counters in my country.
International Launch Date – beginning January 2014 at Estée Lauder counters nationwide and online @esteelauder.com
Sumptuous Infinite Daring Length + Volume Mascara – New – $26.00
This exceptional mascara features an advanced elastic-like formula which contains a unique blend of innovative, stretchable, rubber-like polymers, and new extra-long, carbon black fibers that instantly coat lashes to perfectly shape, plump and extend each lash from root through tip to towering lengths. As the mascara dries, the fibers are fused onto lashes, setting and locking the fibers in place beyond lash tips for extraordinary reach.
Working in concert with this high-performing formula, is Estée Lauder’s first molded brush. The 12 row brush includes 11 short rows that instantly thicken lashes due to ample space between rows, allowing for optimal product delivery. This is followed by one row, called the Extended Comb, which is longer than the others and used as the final step to comb out and style lashes, making them evenly and perfectly separated. The result is feathery, fanned out, perfectly styled lashes that are infinitely long, infinitely sexy, and infinitely flirty.
The Sumptuous Infinite Daring Length + Volume Mascara is extremely long-wearing, sweat, humidity and clump-resistant, and won’t smudge or flake. Ophthalmologist-tested and safe for contact lens wearers. For best results and maximum benefit, apply product to bare lashes on one eye and build product onto lashes until you achieve the desired look. Use extended comb row as a finishing step to comb lashes to perfection. Once look is achieved, repeat application on the other eye. For added drama, apply over Estée Lauder’s Lash Primer Plus for even greater length and volume.
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