Estée Lauder introduces Expert Foundation Fitting together with the new fitting room … a unique experience that combines a personal consultation by an Estée Lauder beauty advisor and new lighting technology from Philips to find the ideal foundation type and shade. Taking the guesswork out of shade matching, in just 2 minutes an Estée Lauder beauty advisor will perfectly match your skin’s tone, type and shade and also give you customized tips on the right way to apply it at home.
Exclusively at Lord & Taylor on 5th Avenue in New York City
Finding the right shades of makeup in department store lighting isn’t always the truest light that your makeup will be seen in, so Estée Lauder and Philips teamed up to create a private space, exclusively at Lord & Taylor’s New York City flagship store on 5th Avenue, that shows customers how they will look in lighting that mirrors each different facet of their lifestyle.
From shopping with friends in SoHo to leading a presentation in the office to a night out, your makeup should look flawless in the light of every occasion and the Foundation Fitting Room is the tool to expertly match all types of makeup shades from foundation to lip gloss. Each light setting is chosen by a beauty advisor who uses an Apple iPad mobile digital device to take the customer through each of the 3 Philips lighting options.
Designed for the ideal lighting in matching foundation, powder and concealer, as well as color makeup including blush, eyeshadow and lip shades:
- Perfect Match – Described as the “perfect morning light,” this setting was created to clearly view the color and texture of makeup and how it lays on the skin. Skin details are easily visible but not harsh.
- Evening – This light is warmer, softer and clear. Skin details are visible and there is a soft shine that reflects off of the skin.
- Office – Cool, cold and clear best describe this light that mimics the harsh, fluorescent lighting found in most office settings.
Each customer is first matched in the Perfect Match Natural Light as it is the purest light. Then, the customer will be shown the range of lighting options available for her lifestyle needs. In conjunction with the Estée Lauder iMatch Tool, the brand’s exclusive shade matching accessory, the Foundation Fitting Room ensures that each customer will meet her perfect match for any lighting occasion, the first time.
If you would like to use any of this information or photos on your website or blog, please link back to this post!