Estée Lauder’s philosophy “Every Woman Can Be Beautiful” is a dedication to delivering high-performance skincare with the most advanced protection and prevention to address every woman’s needs. Understanding the importance of high-level SPF protection, Estée Lauder introduces New DayWear Advanced Multi-Protection Anti-Oxidant UV Defense Broad Spectrum SPF 50. Defending skin like never before, this comprehensive, powerful UV Base features broad spectrum SPF 50 sunscreen to help skin resist the first signs of aging as well as DayWear’s signature Super Anti-Oxidant Complex for powerful protection against every key type of free radical damage. The sheer, lightweight formula absorbs easily and invisibly into skin and can be worn either alone, over moisturizer or under foundation. Ideal for all skin types, DayWear Advanced Multi-Protection Anti-Oxidant UV Defense Broad Spectrum SPF 50 protects skin, lightly hydrates and helps skin regain its youthful radiance.
International Launch Date – beginning April 2013 at select Estée Lauder counters and online @esteelauder.com
Find out more about this product right after the jump.
DayWear Advanced Multi-Protection Anti-Oxidant UV Defense Broad Spectrum SPF 50 (1.0 oz for $39.00) includes high level protection with SPF 50 protection plus the all-day advanced anti-oxidant benefits of DayWear.
- Protection with Broad-Spectrum Sunscreen
This UV Base features SPF 50 to help protect skin from damaging UVA and UVB rays and is the highest SPF in the DayWear collection.
- Prevention with Super Anti-Oxidant Complex
This proprietary complex of skin-essential anti-oxidants, which includes Vitamins C & E, Eukarion and EGT, is proven to help defend against all major types of free radicals that can lead to premature aging. Featuring breakthrough technology that allows anti-oxidants to be recycled for all-day protection, this anti-oxidant combination is so effective that it neutralizes every key type of skin-damaging free radical.
- Diminish the First Signs of Aging
This comprehensive formula helps prevent visible signs of aging such as a fine lines, uneven tone, discoloration, dullness and rough texture. It’s formulated with hydrating ingredients including glycerin and hyaluronic acid to help keep skin lightly hydrated and comfortable while leaving it soft and smooth. As a result, the appearance of fine, dry lines diminishes and skin regains its healthy glow.
For Every Day
Applied as the last step in a skincare regimen, DayWear Advanced Multi-Protection Anti-Oxidant UV Defense Broad Spectrum SPF 50 helps protect skin from sun exposure. The lightweight texture can be worn alone, over moisturizer or under foundation. Absorbing easily and invisibly into skin, it provides a smooth base for makeup or foundation and is suitable for all skin types.
If you would like to use this information and photos on your website or blog, please link back to this post!