Essence is preparing the next generation of nail polishes. From fall 2012, Essence will be presenting a completely new and innovative Colour & Go nail polish range available in a total of 44 colors and 6 new Nude Glam nail polishes.
- 50 new and trendy colors
- Brilliant gel-shine effect: for a highly intense finish
- Ultra fast-drying formula
- Particularly long durability
- Perfect coverage
What’s the secret? The innovative formula specially developed for essence. It unites particularly intensive, long-lasting color and shine effects with an extremely short drying time for perfect nail polish results. Of course, it does not contain any harmful ingredients such as formaldehyde, toluene and emollient phthalate.
International Launch Date – August 2012
Meet the new colors right after the cut.
Thanks to the new patented professional brush, application is easier and more fun than ever before: the quick & easy brush consists of two nylon brushes positioned close together. This way, the brush can capture much more color and the rounded edges of the applicator brush distribute the nail polish on your nails even faster, more accurately and smoothly without any streaks. The packaging is also new: the 8ml bottle in a cool Essence design has even more content – with the usual color-coded lid that is perfectly in line with the color of the respective nail polish.
With an incredibly large selection of breathtaking colors – from cheerful bright shades to classic red and dark, almost black nuances as well as shimmering or metallic effects – Essence will be introducing these unique nail polishes in the standard range at the usual low price in the fall/winter season of 2012/2013.
The next level: the new Nude Glam nail polishes also stand out for their gel-shine effect as well as their fast-drying and long-lasting innovative formula. The soft nude shades – sometimes plain, sometimes shimmering – are slightly transparent with the first application and offer more coverage when a second coat is applied. One thing is for sure, the individual nude look will never be boring!
Enjoy the photos…
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