Starting this fall Essence makes the dream of those who always wanted to try out gel nails in the comfort of their home, become reality by launching the Gel Nails At Home Collection.
Do it yourself at home: You can easily conjure-up stylish and trendy gel nails in the comfort of your own home with essence gel nails at home.
- A perfect high shine gel manicure with a quick and easy application
- Endless choice of colour: a natural french or colour look with any essence nail polish
- Easy off – simply peel off the gel to remove
- Lasts up to 10 days
All those well-known nail polish problems are finally over: no more chipping or scratches. Instead, you can now look forward to long-lasting, shiny gel nails that can be removed by simply peeling them off! The new technology is based on an innovative “peel-off gel base” formula specially developed for essence, which hardens within seconds underneath the essence LED lamp. Sensational: this unique concept works with any essence colour & go nail polish, so there’s absolutely no limit to your choice of colour! And as always with essence, the gel nails at home products are available at an unbeatable, low price.
International Launch Date – August 2013
The collection will be available in a trend edition display in Australia, Germany, Austria, Switzerland, Italy, Saudi Arabia, South Africa, Kuwait, Malta, and Tunisia.
Essence Gel Nails at Home will be available in the large (2 meter) Essence beauty shop in Belgium, Switzerland, Austria, Germany, Czech Republic, Hungary, the Netherlands, New Zealand, Portugal, Russia, Slovakia, Slovenia, Turkey, South Africa, Kasachstan, Irland, Poland, and Chile.
Take a peek after the jump and learn how it works.
Use the nail file to get your nails into the desired shape and then carefully push back your cuticles with a rosewood stick. Next, put some nail cleanser on a lint-free cotton pad to remove any dust, oil or grease from your nails. Now it’s time to apply primer over your entire nail so that it is completely covered from the half-moon to the tip.
- Nail file €1.99
- Cleanser €2.49
- Primer €2.49
Apply a thick and even layer of the peel off gel base over the entire nail and cure for 60 seconds under the LED lamp (press the essence logo on the lamp).
- Peel off gel €2.99
- LED lamp with 60-second power-off mechanism €24.99
Choose your look
- For a natural french look Apply a thick and even layer of the french gel top coat over the entire nail and cure for another 60 seconds under the LED lamp (press the essence logo on the lamp). Use a cotton pad soaked in cleanser to remove any residue from your nails – and your gorgeous nude gel nails are done! French gel top coat price is €2.99.
- For a colour look First, remove any residues of the cured peel off gel base from your nails with the cleanser.
Next, paint your nails with your favorite essence colour & go nail polish and leave to dry completely (not under the lamp) before continuing with the next step. Apply an even layer of the clear gel top coat on top of the colour & go nail polish and hold under the LED lamp (press the essence logo on the lamp) for another 60 seconds. Remove any new residues with a cotton pad soaked in cleanser again – and your colour look is done! Clear gel top coat price is €2.99.
Apply the essence gel nails at home products on your four fingers first, cure and then repeat this step separately for your thumb. It’s also important that the tip of your nail is completely covered with the gel. Please note that there may be some gel residues on your skin or cuticles. Make sure that you remove these with a rosewood stick before curing your nails under the LED lamp.
To remove, simply lift a corner of the gel nails and peel off!
You can apply any essence colour&go nail polish on top of your natural French or colour look gel nails and then remove it again with acetone -free nail polish remover to suit your mood. Your shiny gel nails will stay put underneath! And to make sure that your hands get all the care they deserve, you may like to pamper them with the fast-absorbing Super Rich Handbalm afterwards (€2.49 for 75 ml/ 2.53 fl oz).
To ensure that all beauties can get to know the colour look or the natural french look, there’s an Essence Gel Nails at Home Starter Kit (€9.99) for each version with the following content:
- essence gel nails at home primer
- essence gel nails at home peel off gel base
- essence gel nails at home cleanser
- essence gel nails at home french gel top coat or essence gel nails at home clear gel top coat
Essence gel nails at home starter kit colour look and essence gel nails at home starter kit natural french look are available for around €9.99 each.
The gel nails at home products are perfectly aligned with the essence LED lamp. The essence LED lamp with an automatic 60-second power-off mechanism is not included in the starter kit and costs €24.99.
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