E.l.f. is already thinking about the Holiday 2010 season so it started to prepare the new products. We will see a 100-piece eye shadow palette ($ 10.00), Mini Palette Box with eye products ($ 15.00), blush, bronzer, bow powder, eyeliner, lip items and brushes.
Nail Colors will have a special treatment because E.l.f. will add pizzazz with festive colors and the price will be $ 1.00 for each nail color:
- Metal Madness
- Party Purple
- Golden Goddess
- Glitter Glam
The rumor has it that for the Holiday 2010 season the new Collection will contain products with glitter formulas because more dramatic looks seems to get shoppers to open up their wallets.
The Holiday collection will be available on the brand’s online store and at Target and Kmart.
As for the Fall 2010 season, E.l.f. is promoting its Back-to-School Collection which includes “products with cool school themes, including header cards with notebook rules. The b-t-s collection is exclusive to Target and ranges from $1 to $10, and includes a new zit zapper as well as a bronzer-and-blush duo.”