As I mentioned earlier in my Recently Bought Beauty Products post, today I discovered that Aura makeup line is finally available in Romania. I’ve heard a thing or two about Aura makeup products but since the brand was not available in my country I didn’t have the possibility of testing any of their products.
If you are not familiar with this brand, you should know Aura is a cosmetic brand born in 1996 in Serbia which offers a variety of makeup products. Being a lip gloss addict this is the product I check out first in a beauty brand because in my opinion a girl can never have to many lip glosses. For a drugstore brand, Aura has quite a few different types of lip glosses, I actually counted 6 (Lip Maximizer, Level Up, Glossy, Lip Gloss, Brilliant Shine). I swatched a few shades for each type of gloss and I finally decided to choose from the Brilliant Shine Lip Gloss line, because they were the most pigmented of all and with a non-sticky texture. The Glossy line offered very sheer colors and the tubes were very small (less than 2 ml of product), while the Lip Maximizer are meant to plump your lips offering transparent shades.
Now @aura.co.rs, Dm, drugstores
Aura Brilliant Shine Lip Gloss in #089 Pink Lady (2.4 ml for €4.50/ 19.70 Lei) is a medium cool tone pink with blue undertones, with a creamy formula which feels light and non sticky on the lips. Delivers a pigmented color which transfers into a full coverage color on the lips. It comes in a tube with a doe foot applicator but the color tends to sink a bit into lip lines. It is a soft natural pink which complements all skin tones. It has a sweet smell not very strong but noticeable. It wears on me between 4 and 6 hours.
I find the price a little bit on the expensive side considering is a drugstore brand and the tube contains only 2.4 ml of product. Being a new brand in my country the entire Aura makeup line was on sale for 20% off so I actually paid for this gloss with 20% less (15.75 Lei). Just to comparison other drugstore brands offer lipglosses at more affordable prices and in bigger tubes. Essence has lipglosses of 5 ml, Jordana has 7 ml lip glosses tubes for 15.00 Lei / €3.00, H&M offers a 7 ml gloss for the price of €1.00.
Enjoy more photos…
Bare/ Naked Lip Swatch
Left: Bare Lips Right: Aura Brilliant Shine Lip Gloss #Pink Lady
Aura Brilliant Shine Lip Gloss #089 Pink Lady
I hope you enjoyed this review and find it useful. I would like to know your opinion about this shade and also if you have used Aura makeup products so far. 🙂