Hello beauties!
Estee Lauder introduces Estée Edit, an 82-stock-keeping-unit makeup and skin-care collection launching exclusively at Sephora in early spring. The new Estee Edit makeup and skin-care range is inspired by Kendall Jenner and beauty blogger Irene Kim.
“Estée Lauder approached Sephora with this concept…to partner to launch a brand created with a whole new approach to the younger, modern consumer,” said Artemis Patrick, senior vice president of merchandising at Sephora. “We worked closely with the Lauder team on all aspects. This is a great brand to target today’s Sephora client and great way for Estée Lauder to introduce a brand to the younger consumer.”
Availability
U.S. Launch Date – 15 March 2015 exclusively at Sephora (320 locations) | beginning July 2015 @esteelauder.com