Estee Lauder introduces a new advertising campaign for its best-selling fragrance, Beautiful, and presents spokesmodel Constance Jablonski as the latest Estee Lauder Beautiful bride. To celebrate this momentous occasion, Beautiful will now be offered in an Eau de Toilette concentration – a lighter, more delicate version of our best-seller.
In 1985, Beautiful, Mrs Lauder’s fragrance of “a thousand fresh flowers,” made its debut, creating a stir in the fragrance market then dominated by darker fragrances and overtly sexual messages. It was an instant hit. Everything from the glass bottle, with its sensual waves and rose-shapped stopper, to the romantic scent and visual message spells classic.
Find out more right after the jump.