Time to wham up the GLAM!
Celebrate the indestructible idea that all girls (and boys) just wanna have fun! It’s a gaga-glamorous look at our abiding passion:
The M·A·C AIDS Fund and the VIVA GLAM program are the heart and soul of M·A·C Cosmetics.

Established in 1994 to support men, women and children affected by HIV and AIDS globally, VIVA GLAM I, II, III, IV, V and VI were launched as continuous shades and have achieved tremendously gratifying success over the years. Spring 2010 sees two new Lipstick shades introduced as limited life for 12 months on counter.
The new sensational lipstick ( $14.00 U.S./$16.50 CDN ) is available Internationally from March 2010 at all MAC locations in 2 shades:
- Viva Glam Cyndi Light coral red (Lustre)
- Viva Glam Gaga Light blue pink (Lustre)

On February 10, 2010 – New York – You’ve met the new voices of Viva Glam … Lady Gaga and Cyndi Lauper.They love lipstick. They love fashion. They want girls all over the world to have fun, but safely, with eyes wide open to the facts and fictions about women and HIV/AIDS. Sizzling, sensuous and self-created the ladies are channeling their high-voltage diva energy for Viva Glam and igniting From Our Lips – the new M·A·C Cosmetics Viva Glam campaign. In honor of all of the women who are living with the HIV/AIDS virus, and those working to curb its spread, the MAC AIDS Fund will announce $2.5 million in new donations to fund model programs that address the vulnerabilities and inequities that place women at increased risk for HIV/AIDS. Continue reading ‘Lady Gaga and Cyndi Lauper lend their High-Voltage Diva energy to ignite “From Our Lips,” the New MAC Viva Glam Campaign’




































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