After being the spokeswomen for Lancome from 2004 to 2005 and the co-creative director at P&G Co.’s Cover Girl, Drew Barrymore will soon launch her own color cosmetic brand, named Flower. The upcoming Spring 2013 Flower Collection will feature eye, lip and nail products but the star products will be Flower’s Ultimate Mascara, Powder Up loose powder and its BB cream.
“I think, if you really care about things, then you just naturally get involved. I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out,” said Barrymore.
Ultimate Mascara has three settings for the brush, so users can choose to enhance lashes’ length, thickness or curl — or all three. “If you are feeling thickening one day, just leave it [the brush] scrunched. If you just want lengthening, leave it long, but if you want that amazing, grab it, clump it, thicken it, brush-out quality, you move the wand around,” said Drew.
U.S. Launch Date – January 2013 exclusively at Wal-Mart