Last Tuesday night in Paris, Karl Lagerfeld was present at the press launch of his own Mon Shu Holiday 2012 Collection (info & photos) done in collaboration with Shu Uemura beauty brand. The new collection that made so many waves among beauty blogs since the news about this collaboration came out in early summer is due to hit the counters in October on international shops while in Japan it will be available on 1 November 2012. The cartoon spokesmodel with red eyes and a jet-black bob, dressed in Lagerfeld’s signature high white collar and black tie was ubiquitous.
She popped up on product packaging and took center stage in the vast Espace Commines location as an oversized balloon. Waiters served pastel-colored Japanese desserts in containers whose lids were decorated with Mon Shu’s face, and so were small round chocolates and other delicacies.
As a plush toy, beauty editors fished her out of tanks with mechanical claws, amusement park-style. And as a tiny decal, she was applied to their nails during makeovers. An animated Mon Shu even starred in a variety of short films, including spots where she journeys to places like China and France while magically riding a tube of lipstick.
The Shu character takes a cue from Japanese schoolgirls, whose uniforms Lagerfeld finds impeccable. “They dress a little like me, even if this is more exaggerated,” said the designer.
For Shu Uemera’s international artistic director Kakuyasu Uchiide, the project had a main highpoint. “Working with Karl was one of my dreams as a professional makeup artist,” he enthused. – www.com