Bobbi Brown New Long-Wear Even Finish Foundation SPF 15 for Fall 2012

Hello ladies!

Bobbi Brown has updated their website with the new Long-Wear Even Finish Foundation SPF 15.

The best thing about Long-Wear Even Finish Foundation SPF 15 is that no one will know you’re wearing it. Unlike most long-wearing foundations that look cakey or mask-like, this unique formula looks completely natural. It’s ultra comfortable, hydrating and offers medium to full coverage for up to 12 hours.

A long-wear foundation with a natural-looking finish had been at the top of Bobbi’s wish list for a long time. To bring this vision to life, she and her team tested over ten different versions of the formula to strike the perfect balance of film former, pigment levels and emollients, which moisturize and keep the skin looking fresh. After tweaking the ingredient levels for months, they hit on the perfect balance of finish and wear, and came up with a formula that provides flawless, natural coverage from morning to night.

This foundation is tailor-made for anyone who has oily skin or who lives in a warm, humid climate. Pair it with any of our oil-free moisturizers and you can count on your skin looking fresh and flawless, from morning to night.

Availability

U.S. Launch Date – now @bobbibrowncosmetics.com

International Launch Date – September 2012 at all Bobbi Brown counters

Find out more right after the cut.

Bobbi Brown Long-Wear Even Finish Foundation SPF 15 – 30 ml – $47.00

Available in 20 shades:

Alabaster
Porcelain
Warm Ivory
Sand
Warm Sand
Beige
Cool Beige
Warm Beige
Natural
Natural Tan
Warm Natural
Honey
Warm Honey
Golden
Almond
Warm Almond
Walnut
Warm Walnut
Chestnut
Espresso

How It Works

Treated pigments in the formula are suspended in an emollient gel, creating a silky and lightweight texture that looks completely natural and stays color-true.

The perfect ratio of emollients blended with a film former sets this long-wear formula apart, giving it a lightweight, unique texture, so that skin looks and feels like skin for a full 12 hours – without ever feeling dry or taut.

A “soft focus” effect evens the skin tone and provides an immediate reduction in the appearance of lines, wrinkles and pores. Glycerin and Shea Butter keep skin feeling hydrated throughout the day. To protect skin against future damage, the formula contains broad spectrum UVA/UVB SPF 15 and anti-oxidant Vitamins C and E. Coverage is breathable, flexible and truly compatible with skin.

Results

Long Wearing