At Last! The Smoky eye in two simple steps!
Introducing new Smoky Eye Effect Eyeshadow – Max Factor‘s expertly designed beauty tool that makes one of beauty’s most difficult-to-master looks achievable for everyone. This all-in-one tool features two crayon-like precision tips that let you blend colors to smoky perfection. Launching in 6 color combinations, the palette offers on-trend muted beige and greys to eye-popping shades of aubergine and teal. Each color has been expertly matched by Pat McGrath to make perfecting one of the catwalk’s most sought after looks easier than ever.
Max Factor Creative Design Director Pat McGrath says “Today is all about how real women wear make-up, so gone is the 10 step smoky eye. Max Factor Smoky Eye Effect is the new beauty essential. It makes creating the smoky eye quick and easy and it’s available in a variety of shades to play up the latest eye trends and classic smoky looks.“
Designed with 2 simple steps in mind, the pen features different shaped heads; step 1 is rounded so you can effortlessly apply the lighter shade across the full lid, step 2 is darker and tapered to define the eye shape. Velvety in texture, Smoky Eye Effect blends easily to help you achieve a smouldering eye with total ease and without a make-up bag of brushes!
Price & Availability
The new Max Factor Smoky Eye Eyeshadow will be available in store from September.
Retail price £7.99
Max Factor Smoky Eye Effect is available in 6 colors:
- 01 Purple Dust
- 03 Bronze Haze
- 04 Onyx Storm
- 06 Citrus Thunder
- 07 Indigo Mist
- 08 Silver Storm
“Mastering a smoky eye has always been a skill of the make-up artist but Max Factor’s new Smoky Eye Effect Eyeshadow makes this sought after look utterly simplistic. I love the neutral shade color palettes, they add natural definition to the eyes and the light shimmery texture is perfect for day-to-night transformation” says Max Factor’s UK make-up artist Caroline Barnes.
Caroline’s Tips for The Perfect Smoky Eye with Smoky Eye Effect
- Using step 1, sweep the lighter crayon over the entire lid and slightly above the socket cone.
- Using step 2, sweep the darker tapered crayon along the bottom lid and define the outer corners of the eye. Use fingertips to blend.
- To be in tune with the seasons look, brown mascara is a must. Layer lashes with two coats of False Lash Effect mascara in Brown for lashes with volume.
Would you give the New Smoky Eye Effect eyeshadow a try? What color would you choose? 
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I love eyeshadow sticks! Do you know the eyeshadow sticks from Gosh? They are awesome!
misswhitemilkyway´s last blog post: Review Lush Fair Trade Foot Lotion
No, I never tried them.
I hope I will reviewing some of these soon. 
They are really great, i use them also as an eyeshadowbase!
misswhitemilkyway´s last blog post: Review Lush Fair Trade Foot Lotion
Yeah, these look good, but hard to use. I feel like I’m too used to pressed powder shadow and a powder brush to go over to something like this easily.
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I would try silver storm
styleezta´s last blog post: Trendy Tuesdays
They do look interesting,but lately I got a bit disappointed in MF,their vibrant curve gloss was faaar away of being vibrant and pigmented:(
Those look exactly like the Cover Girl ones, Smokey Blast or something like that.
MarciaF´s last blog post: Besame Mucho
They’re identical to the Covergirl ones – both are made by Proctor & Gamble but we can’t get Covergirl in the UK.
I think it is the same product just different shades – Cover Girl is the same company as Max Factor (but Cover Girl is US only, Max Factor is global). Similarly, the Cover Girl lash blast mascara is sold as Max Factor false lash effect in the UK – no Cover Girl for us!
These look interesting, but I find eyeshadow stick quite hard to use.
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So similar to Cover Girls’ Shadow blast line.
Just got one of these (the darker brown colour-way). I love it already – for a big night out I’d still use proper eyeshadow with a brish for a more dramatic look, but the stick is fantastic for day-to-day wear as it means a smokey eye literally only takes a minute to create.
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I have a question, not about cosmetics, but about the models.
What I see pretty often is that makeup models look like they are sick and need to see a doctor, but also the fashion models, they look quiet often so angry, or like they look down on the whole world.
Things become much more pretty when there is a big smile, and a friendly face,
My question is: Why those impressions on their faces?
The model on this site looks realy bad, my experience with the makeup artist Kevin Aucoin is that is really is possible to show a model with a smile, etc.
So Why thos faces?
Hi Marja! I understand what you are trying to say here, but this photo was from the official press release for these products. I dunno why they look so sad sometimes, maybe because they are told not to smile. I’ve heard about presentations were models were asked to be serious, so I’m sure there are more cases like that. I feel the same way like you and I would prefer a smiling model.