Urban Decay found out that many of us love Sin, the shimmering champagne version of their Eyeshadow Primer Potion, so they’ve decided to launch Eden, a tawny-hued, matte addition to their Primer Potion family.
Experiment with Eden alone as a crease-proof, “almost naked” matte shadow. The neutral, nude hue smoothes out skin tone and brightens up the eyes… a perfect no-makeup look. Or, use Eden like your original Eyeshadow Primer Potion – just a swipe before your favorite shadow delivers vibrant, stay-put, all day color… and absolutely NO CREASING!
Skip your brow bone highlighter and let Eden peek out from behind your other shadows. (You already do that with Sin, right?) The neutral shade is a great complement to just about any shade… and one less step in your eye makeup ritual.
Eden comes in our iconic Eyeshadow Primer Potion genie bottle. To differentiate it from their other shades, the cap is tinted purple, and the bottle is finished in a matte, neutral shade with a suede-like feel.
Eden Eyeshadow Primer Potion is available for $18, exclusively at Sephora and sephora.com.





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