Sonia Rykiel for H&M – Lingerie Collection for Winter and Spring 2010 Collection

Hello ladies!

I hope you remember Sonia Rykiel from my post about her Spring 2010 Makeup collection, which I will update soon. H&M doesn’t need any more introducing because I know how you loved their shoes collection designed by Jimmy Choo.

Sonia Rykiel and H&M held a show last month in Paris to celebrated their mostly-undies collaboration. I don’t know if you are familiar with their collaboration but here are some photos from their campaign.

H&M and Sonia Rykiel president and artistic director Nathalie Rykiel are proud to announce that Sonia Rykiel will be the next guest designer for winter 2009 and spring 2010. The French house founded by the “Queen of Knits” represents the distinctive, modern and impertinent spirit of Paris. This marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009. The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.

The lingerie collection was launched worldwide on 5 December 2009 across 1,500 H&M stores but you can also find it available in major Sonia Rykiel boutiques.

This is not Sonia’s final collaboration with H&M, because she will also be involved in the Second Collection for Spring 2010 that will feature a series of knitwear designs for women and children.